This programme believes that every individual has the potential to be adaptable and responsible business practitioners in supporting national agenda to spur the development of industrial activities towards enhancing Malaysia's economic growths and thus becoming a developed nation.
- Teacher: ABDUL AZIZ BIN ISHAK .
- Enrolled students: 33
INTEGRATED MARKETING COMMUNICATION
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INTEGRATED MARKETING COMMUNICATIONS provides knowledge on the role of promotional tools. This course examines each of the promotion tools that enable students to understand the effective use of promotion tools. Besides, this course covers the aspect of promotion strategies, budget and the impact of the promotion. It also provides students with the knowledge to develop an Integrated Marketing Communications (IMC) programme effectively. |
- Teacher: SUZANA BINTI MUHAMMAD .
- Enrolled students: 2
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- Teacher: ZATIL AQMAR BINTI ZAINUDIN .
- Enrolled students: 46
Retail refers to the sale of goods or services from individuals or businesses to the end-user. Retailers are in the business of buying goods from wholesalers, manufacturers, or other retailers and then selling them to consumers for a profit.
- Teacher: UMMI KALSOM BINTI AB HAMID .
- Enrolled students: 40
- Teacher: MOHD. HUZAIMI BIN MD. ZUKI sir
- Enrolled students: 25
- Teacher: NURBAITI BINTI MAHRAN .
- Enrolled students: 31
INTERNATIONAL MARKETING provides students with an initiating of marketing in the international environment. It applies the significance of theoretical knowledge and skills of marketing mix strategies to the international market. This course also focuses on global culture and behavior of international customers
- Teacher: NORISAH BINTI AHMAD SHAFFIE .
- Enrolled students: 43